Posted by: Ken Fischer in: ● August 4, 2009
Posted by: Ken Fischer in: ● June 2, 2009
Linked Data is now officially on its way to the commercial world. Google is creating the market incentive to drive it, one element at a time.
Google’s recent unveiling of google snippets and search options means its time to change how you display your products online. Your products and any reviews of your products by customers will soon be found if you have displayed in one of several formats. The technical name for these are RDFa or one of several microformats. Also using google, people can more easily look for reviews. Soon also they will be able to compare different products and extract specific information from your website using Google Squared.
What does this mean? It is the beginning of a change in how the underlying code of websites is written. It will mean that facts, social remarks or other categories of information which the consumer deems is important will be more than keywords. Keywords are not dead but they are now going to one element of the search equation rather than the only one. Google will likely determine if people find well formatted information more useful and if they do, it is likely those sites will start to appear at the top of searches.
Of course this will not happen overnight but this announcement and the fact that yahoo already is doing similar with Search Monkey means the race to a Linked Data web of meaning has now started and will proceed in a step by step fashion probably based on what meaning the consumers are searching for.
But yes its time to change how your products are displayed online and time to start to reconsider social content in your website. That is certain.
Posted by: Ken Fischer in: ● May 26, 2009
Tim Berners-Lee concept of linked data clearly is a way to make data more usable whether this is public data or data within a large enterprise. Linked data promises a future which makes related data more interoperable, discoverable and opens the door for innovation.
But how do we take large existing data stores and apply linked data principles to achieve these benefits? We currently have massive existing data stores with complex security regimes which are depended upon for many legacy applications. To make them available as Linked Data is a huge challenge especially if we were to recreate these data stores in XML syntax using RDF/RDFa or even simpler XML schemas. This is coupled with the fact that many of benefits of the reconstituted data have not yet been invented so an ROI argument cannot clearly be made. Of course, they haven’t been invented yet because while many can agree the data would be more usable, those uses must be discovered by fiddling with the data in linked form and discovering the uses that emerge. Since the linked form, doesn’t yet exist, we have the classic chicken in the egg problem.
Perhaps there is a step we can take toward linked data without making large changes to the existing data stores in government and industry. Let’s review the principles of Linked Data first (as paraphrased from wikipedia to add clarity):
The striking thing about these principles is that they don’t mention XML or RDFa etc but focus instead on linking data to definitions. So it would seem a hybrid solution between the linked data concept and existing databases is possible. We could add URIs as fields in existing databases for important elements and define a central location where we will track information about that element. For instance, in the US government there are lots of federal buildings used by multiple agencies. So I would assume many agencies have databases which refer to federal buildings. Why not establish a central location to define those buildings and assign each a URI. (A URI by the way is essentially a universal identifier for a real world object. Essentially it is a web page for each building, but the page would more like contain data links than nice pictures. (Oh and some people refer to URIs as URNs or Unique Resource Name in an effort to make them more human readable which is nice too) .
So each federal building would have a URI/URN and we could of course put more information about each building in a centrally defined schema, but that will start to be real work and have instant security issues. So why not initially just have URIs contain recipricol links to databases which also contain that identifier? The links would have brief non-security breaking descriptions of what type of data is stored in the database which is linked to. This would remove the need to re-securitize a lot of information to make it cross-department/cross-agency available. And here is the other key to success for this type of solution: Don’t require the back links to the databases to expose data unless they already do so. If we start requiring data to be exposed in this step, it opens up the security pandora’s box. We need to avoid imposing a new security regime for centralized data, because it is a stumbling block which would create delays and costs. And if people do not clearly see the benefits of this step, then it would simply die in committee in most cases.
So that is fine you say. We have URIs for important data elements and for databases which contain those elements but it is not exposing data, so where is the benefit? I think this stripped down version of linked data would have 4 definite benefits:
So now the readers of this blog are in at least 2 camps.
I am hoping there is a third camp which sees this as a doable step in large enterprises such as the US government. And that it would be the first step toward data which is more linked and therefore more usable for both public and internal uses, and eventually interoperable.
Let me know which camp you are in!